Your website tells a story. But what if that story isn’t the one you want to be telling? What if your website is doing more harm than good? How can you tell? Don’t worry, we have an answer to that problem: read on and discover some common mistakes which affect 50% of businesses online. Then find out how to fix them.
Your website is the 24/7 storefront for your business.
When people visit your website, you don’t want them bouncing off. If your site doesn’t reflect your business and its brand, it can damage your reputation and limit your potential for success. Here are five common mistakes many businesses make with their websites
The website isn’t easy to navigate
Your website should be simple to navigate with a logical layout. You should be able to get around easily so that visitors can find what they need quickly
The website has no clear call-to-action
Each page of your website should have a clear CTA that encourages visitors to take a desired action, whether it is to download a free report or make a purchase. The CTA should stand out visually and be compelling enough that visitors will actually follow it.
The website is slow
Slow loading speed can be off-putting to your visitors. According to a study by Akamai, Website speed has more impact on user experience than mobile compatibility or content format. Websites with page load times of 3 seconds or less achieve a 44% higher conversion rate than slower websites. For every additional second, it takes to load, there is up to a 7% decrease in conversion rate.
The website does not reflect your brand or deliver your message
Your website needs to reflect your brand and deliver a specific message. It needs to be branded, unique and not “generic”.
Does your website resonate with your target market? Does it provide the information they need? Does it project the image you want to convey? Does it compel them to take action?
Within a few seconds of visiting a site, visitors should be able to answer yes to all four questions. If they can’t, something is wrong—and often times it’s the website itself that’s at fault.
The website has too much unesseseray content (texts, images)
The purpose of your website should be to answer questions, solve problems, and persuade visitors to take action. Even if you’re offering information that you think people may find interesting, remember that it can be distracting from the purpose of the site—selling your services or products.
Most of these mistakes have simple fixes. Learn how to fix it and avoid making them in the future so you can bring in more clients instead of losing them.