Introduction
When approached by a reputable language school in need of increased visibility and exposure, our agency recognized the untapped potential in leveraging digital marketing strategies to expand their reach. Despite their strong reputation and significant student base built largely through word-of-mouth, the language school desired a more robust online presence to attract a wider audience and reinforce their authority in the language education domain.
Client Background
Partnering with a distinguished language school that had predominantly operated offline, our objective was to facilitate their transition into the digital realm. Emphasizing the need for an enriched Google My Business profile, stronger local search rankings, and a holistic digital marketing strategy, our collaboration addressed their aspirations for broader outreach and business expansion.
Strategy Implementation
Our approach encompassed several targeted strategies:
- Review Activation Campaigns:
- We activated past students through targeted email and social media campaigns, encouraging them to share their positive experiences and testimonials.
- Leveraged these reviews to build credibility and trust within the online community, reinforcing the school’s reputation and attracting prospective students.
- This effort aimed to enhance Google’s perception of the business’s credibility, resulting in higher search rankings.
- Google My Business Optimization:
- Thoroughly optimized the school’s Google My Business profile to ensure accurate and complete representation of essential information such as business hours, location, contact details, and the range of language courses offered.
- Added high-quality images and regular updates to keep the profile engaging and relevant.
- This optimization increased the school’s visibility on local searches and Google Maps, facilitating easier discovery by potential students.
- Website and Keyword Optimization:
- Conducted a comprehensive keyword research to identify relevant terms and phrases that potential students might use when searching for language courses.
- Optimized the website’s on-page elements, including meta titles, descriptions, headers, and content to incorporate these keywords.
- Created engaging blog content focusing on language learning tips, cultural insights, and success stories to improve organic search rankings and attract new visitors.
- Local Citations and NAP Consistency:
- Emphasized the importance of local citations and ensured consistent implementation of the school’s Name, Address, and Phone Number (NAP) across various online platforms and directories.
- This concerted effort aimed to solidify the school’s local presence, enhance credibility, and increase visibility in local search results, attracting potential students within the community.
Results
Within just five months, our combined efforts led to significant progress for École de Langues Genève:
- Google My Business Engagement:
- The GMB profile saw a 300% increase in views and a 250% increase in customer actions such as website visits and calls.
- Positive reviews surged by 150%, boosting the school’s average rating to 4.9 stars.
- Improved Local Search Rankings:
- The school’s rankings on Google’s search results improved dramatically, securing a coveted spot on the first page for key search terms like “language school Geneva” and “French courses in Geneva.”
- Achieved a top-three position on Google Maps for local searches related to language education.
- Increased Website Traffic:
- Organic traffic to the website increased by 180%, with a notable rise in new visitors.
- Improved keyword rankings resulted in higher visibility for search terms related to language learning and course offerings.
- Enhanced Local Presence:
- The consistent NAP information and local citations boosted the school’s credibility and made it easier for prospective students to find and contact them.
- Increased local search visibility led to a 40% rise in inquiries and student enrollments.
Conclusion
Our collaboration with École de Langues Genève demonstrates the transformative impact of digital marketing strategies for businesses with strong offline reputations. This successful case study highlights the importance of local SEO practices and Google My Business optimization to elevate a business’s online presence. With tailored strategies and meticulous execution, we helped the language school unlock new growth opportunities, proving that any business can thrive in the digital landscape with the right digital marketing partner.
If you’re looking to achieve similar outstanding results for your business, don’t hesitate to get in touch with us today. Book a free consultation and let us help you unlock the full potential of your online presence.
